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Our Story


Founder Elizabeth (Liz) Hodges spent her early childhood years on a 40-acre homestead in Washington State, following her mother around the garden, pasture, root cellar and kitchen. After losing her mother to melanoma when she was young, Liz occasionally visited her aunt's farm just outside the northern California beach town of Santa Cruz. In 2006, she moved to the area, where she seasonally harvested lavender and bottled olive oil with her aunt for 10 years.

It was during a short grad school stint, in an elective business class, that Liz formulated her plan for Verdant. In the summer of 2013, she took a leave of absence to tend to her garden, chickens and goats and started a homesteading blog, which was to grow into a platform for selling her products. Then she decided to study horticulture, which detoured into serving on the Slow Food Santa Cruz board, doing freelance food blogging and writing for Edible: Monterey Bay.

Liz came back to her plan and founded the Verdant apothecary in 2015, to fulfill your quest for nontoxic and accessible, yet effective skin care products, and has branched into crafting soaps and herbal remedies as well. She now pursues a lifelong study of herbalism. Her favorite thing to do in her free time is to wander about hillsides, learning and identifying plants and fungi and daydreaming about what to make with them.