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Our Story

Verdant Wild owner and founder Elizabeth Hodges

Our apothecary was founded in 2015 to fulfill your quest for nontoxic and accessible, yet effective botanical skin care products that are good for your body and good for the earth.

Founder Elizabeth (Liz) Hodges spent her early childhood years on an off-grid homestead in Washington State, following her parents around the pasture, garden and kitchen. Later on, Liz grew fond of her matrilineal kin in California and her aunt's farm in Santa Cruz where she felt her mother's presence, who had lost a battle with melanoma at 36. She moved to the area in 2006, harvesting lavender and bottling olive oil seasonally with her aunt for 10 years.

After getting her BA in Global Studies, it was during her first semester of studying International Environmental Policy in graduate school that Liz formulated her plan for Verdant. She took a leave of absence to tend to her garden, chickens and goats, started a homesteading blog and then studied horticulture at Cabrillo to learn everything she could about plants. The original Verdant line debuted at the Santa Cruz Mountains Makers Market in May 2015.

Liz has now completed two herbal studies programs and plans to continue along her herbal path as it unfolds. Her favorite thing to do in her free time is to wander about hillsides, identifying plants and fungi and daydreaming about what sorts of potions they want to become. She is a member of the American Herbalists Guild and the Handcrafted Soap & Cosmetics Guild.